Have you checked your Facebook today? Well, most likely the answer to that question is yes. In fact, you may be so hip that you just do it constantly because it's on your phone.
For some reporters it's a valuable communication tool. They use it to get story tips, search out folks or share facts with their viewers. This does not seem to be the case for all journalists as some fill their page with unprofessional personal opinion.
Peter Horrocks BBC Global News Director- read up on his thoughts about embracing social media sites
The way I see it, it would be in the best interest of all news outlets to put pen to paper and prepare a code of ethics for social media. With help from the Poynter Institution ethics group leader Kelly McBride, the Virginia newspaper The Roanoke Times did just that.
Random side note.. in attempts to find out if KPAX has a code of ethics I stumbled across Jill Valleys blog and it made me think twice. To go through a fight with cancer would be so difficult in the first place, but to do it in front of all of Missoula county shows true colors.